NWANA Partner Network connects organizations with the infrastructure, programs, and opportunities of the Nordic Walking Association of North America.
NWANA works with national and regional networks, sports organizations, government and public agencies, healthcare and aging organizations, schools and universities, corporations, foundations, equipment and outdoor brands, event organizers, research institutions, media, local businesses, and other organizations that can help develop Nordic Walking across North America.
Partners may distribute opportunities through existing networks, support local delivery, fund or sponsor NWANA programs, provide equipment or professional services, host activities and events, contribute research, or support public awareness and regional development.
NWANA builds the continental infrastructure. Partners help put it to work.
A Network Built to Put Nordic Walking Infrastructure to Work
NWANA has built the continental infrastructure for Nordic Walking — education, professional pathways, licensing, local group development, competition, technology, and organizational support.
The NWANA Partner Network connects that infrastructure with organizations that can distribute, deliver, fund, equip, host, evaluate, promote, or otherwise strengthen Nordic Walking across North America.
Partners do not need to become Nordic Walking organizations themselves. They can use the people, locations, networks, expertise, resources, and communities they already have — while NWANA provides the Nordic Walking system.
You already have the people, places, networks, or resources.
NWANA provides the Nordic Walking infrastructure.
HOW THE SYSTEM WORKS
1
NWANA
Education
Licensing
Groups
Competition
Technology
Standards
2
Partner Network
Distribution
Funding
Equipment
Facilities
Research
Awareness
3
Local Organizations
Parks
Clubs
Healthcare
Universities
Employers
Communities
4
People
Groups
Programs
Instruction
Events
Competitions
Participation
NWANA builds the system. Partners help it reach organizations. Local organizations put it into practice.
FIND YOUR PLACE IN THE NETWORK
Find Your Place in the NWANA Partner Network
From international brands and national associations to sports clubs, universities, cities, healthcare systems, foundations, and local businesses — there is more than one way to help Nordic Walking grow.
Find the type that best describes your organization.
Sport Federation / Governing Body
Sport federations, governing bodies, and umbrella sport organizations.
Sports Club / Sports Organization
Football, running, ski, athletics, multisport, and other established sports organizations.
National / Regional Association or Network
Membership organizations, chapter systems, affiliate networks, and professional associations.
Government / Public Agency
Federal, state, provincial, county, municipal, and other public-sector organizations.
Parks / Recreation / Community Infrastructure
Park systems, recreation agencies, community centers, and public recreation networks.
Healthcare / Health System
Hospitals, clinics, rehabilitation organizations, health systems, and related providers.
Aging / Senior Services Organization
Aging networks, senior services, senior living systems, agencies, and providers.
School / College / University System
Schools, colleges, universities, campus systems, and education networks.
Employer / Corporation
Businesses and employers of any size or industry, including multi-location companies.
Sportswear / Equipment / Outdoor Brand
Sportswear, footwear, outdoor, equipment, wearable, and sporting-goods brands.
Foundation / Philanthropic Organization
Private, family, corporate, and community foundations and other philanthropic organizations.
Nonprofit / Community Organization
Charities, community organizations, service organizations, and mission-driven nonprofits.
Military / Veterans Organization
Military-related organizations, veterans networks, service organizations, and facilities.
Event / Race / Competition Organization
Race directors, event companies, competition organizers, and endurance-sport operators.
Venue / Facility Partner
Stadiums, trails, campuses, resorts, sports complexes, malls, and other venues.
Travel / Hospitality / Transportation Partner
Airlines, rail, hotels, destinations, transportation providers, and travel organizations.
Technology / Professional Services Partner
Technology, timing, payments, insurance, legal, accounting, marketing, CRM, and data organizations.
Research / Academic / Scientific Partner
Universities, research institutes, laboratories, researchers, and scientific organizations.
Media / Communications Partner
Media organizations, publishers, platforms, agencies, and communications networks.
Local Business / Community Supporter
Restaurants, retailers, local employers, service businesses, and other community businesses.
ONE ORGANIZATION CAN PLAY MORE THAN ONE ROLE
Your Organization Type Is Only the Beginning
Partner Type describes what your organization is. Partnership Role describes what you can do with NWANA.
One organization may take on several roles.
DISTRIBUTE
Bring NWANA opportunities to members, chapters, affiliates, agencies, employees, campuses, or locations.
DELIVER
Operate or support local groups, instruction, programs, activities, events, or competition.
SUPPORT
Provide funding, sponsorship, equipment, facilities, technology, professional services, or expertise.
STRENGTHEN
Contribute research, evaluation, public awareness, education, policy alignment, or institutional access.
A sports club may deliver programs and competitions.
A national association may distribute opportunities through its network.
A corporation may fund expansion and support employee participation.
A university may combine delivery, education, research, and events.
TWO BIG PATHS
BRING NWANA TO YOUR NETWORK
Already have members, chapters, locations, campuses, agencies, facilities, or communities?
Explore how your organization can make NWANA infrastructure available across the network you already serve.
HELP BUILD THE SYSTEM
Want to fund, sponsor, equip, host, or strengthen Nordic Walking across North America?
Support NWANA's organizational capacity, education, local development, competition, regional expansion, equipment access, research, or future championships.
WHAT NWANA BRINGS
You Do Not Have to Start From Zero
Education
Academy and professional development.
Professional Pathways & Licensing
Defined education, certification, licensing, and role pathways.
NW Groups
Fourteen local pathways designed for different organizational environments.
Sport & Competition
Rules, event pathways, athlete participation, results, rankings, and competition development.
Technology
Connected systems for education, registration, licensing, groups, events, fundraising, and communications.
Continental Coordination
A common North American framework connecting organizations that would otherwise develop Nordic Walking separately.
Where Could Your Organization Fit?
Whether you represent a national network, sports club, government agency, company, university, healthcare organization, foundation, brand, research institution, event organization, or local business, we would like to understand what you already have — and what could become possible by connecting it with the NWANA system.
Submitting an inquiry does not create partner, sponsor, license, sanction, or endorsement status. Partnership scope is confirmed separately by NWANA.
